AI Insights · Timothy · October 2021
Top 5 Fashion Games Performance on Unified Platform in Africa, Q3 2021
Discover the performance trends of the top 5 fashion game apps on a unified platform in Africa during Q3 2021, including downloads, revenue, and active users.
The third quarter of 2021 saw notable trends in the performance of the top 5 fashion game apps on a unified platform in Africa. This analysis, based on data from Sensor Tower, highlights key metrics such as downloads, revenue, and active users for popular apps like Hair Challenge, Doll Designer, Fashion Show: Dress Up Games, Body Race, and Makeover Games: Makeup Salon.
Hair Challenge from Rollic Games saw a steady decline in weekly downloads, starting from approximately 321K at the end of June to around 121K by late September. Despite this, the app's weekly revenue had notable peaks, including around $47 in mid-July and $35 in mid-August. Weekly active users also followed a downward trend, decreasing from 965K to around 645K during the quarter.
Lion Studios' Doll Designer experienced a significant increase in weekly downloads, peaking at approximately 369K at the end of August before declining to around 109K by the end of September. The app's weekly active users also saw growth, reaching around 676K in late August. Revenue started to appear in September, with peaks of $20 at the end of August and $25 in late September.
Ngoc Pham Thi's Fashion Show: Dress Up Games maintained a relatively stable download rate, with weekly downloads fluctuating between 160K and 85K. The app's weekly revenue showed some variability, with peaks of $206 in early July and $308 at the end of August. Active users remained stable, ranging from 579K at the beginning of the quarter to 493K by the end.
Body Race from Gismart showed a sharp decline in weekly downloads, starting at approximately 232K in late June and dropping to around 24K by the end of September. Active users followed a similar trend, decreasing from 712K to around 149K over the same period.
Makeover Games: Makeup Salon by Salon™ saw an upward trend in weekly downloads, peaking at approximately 112K in early August before declining to around 56K by late September. The app's weekly revenue remained relatively stable, with peaks of around $622 in early August and $567 at the end of September. Active users showed a substantial increase, reaching around 300K in early August before gradually declining to around 176K by the end of the quarter.
These insights, provided by Sensor Tower, highlight the dynamic performance of fashion game apps in Africa during Q3 2021. For more detailed analytics and trends, visit Sensor Tower.
